By Quintus Perera
Colombo, 26 January, (Asiantribune.com): The newest television network that goes in the air is Lak Vision – International Satellite Television Broadcaster and its lunch took place at Hotel Colombo Hilton with its Chairman, Nawaz Rajabdeen and host of popular artistes and other guests.
This newest television network aims at the Sri Lankan expatriates spread all over the world, with special attention to those who are in the Middle-East and in the EU countries. While the Network is also accessible by the local clientele the programmes that would be telecast for overseas Sri Lankan viewers would also be in Sinhala.
It is a TV channel with a mission to cater to specific needs of expatriate Sinhala community who may feel lonely in a foreign land. The channel brings wholesome programmes in Sinhala comprising news from Sri Lanka, tele-dramas, musical programmes to entertain and inform.
At the launch Rajabdeen said that both the European Union countries and the Middle-Eastern countries is dynamic and wealthy markets in the world and the purchasing power in those countries are driven by unprecedented economic growth achieved during the past decade. He said that the 27 nation EU has a population of 500 million people which is in excess of the population of both the US and Russia.
These advanced nations attract continuous migration for employment by professionals and in the same manner oil rich Gulf Countries too attract people for employment. He said that Lak Vision aims at that market segment.
He said that the surveys done by Lak Vision has shown that the Sri Lankans resident in those countries are interested to know what is taking place in their country of birth.
He said that Lak Vision is not just another TV Channel but to be service oriented and would focus on specific problems concern the Sri Lankan Community overseas. – problems such as remittances of earnings, provision for obtaining information on relations and friends etc.
Source: asiantribune.com
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