DishTV now in cars

Direct-to-home (DTH) major Dish TV has rolled out its on-the-move services in Kolkata, after Delhi and Mumbai.

The aim is to tap the niche, upwardly mobile consumers who could watch television while moving in a car, bus, aeroplane or train.

According to Ramesh Balinga, regional sales manager of Dish TV, “This service will be available for Rs 1,60,000, with a monthly subscription of Rs 300.”

For usage in cars, a set-top-box will be installed along with an antenna on the car. The six-inch thick antenna, instead of sticking out, will be a flat lying plate on the car. It will constantly move to align itself with the satellite.

Currently, Dish TV has a subscriber base of 1.7 lakh in West Bengal and 28 lakhs in the country.

Source: business-standard.com